Alistair Guy is an accomplished brand photographer who has worked for the likes of Vogue magazine, The National Portrait Gallery and the British Fashion Council. He is a creative who has been involved in London’s fashion scene for nearly two decades. 

The Beginning

Born and raised in the United Kingdom, the moment that inspired Alistair to follow a career in photography happened when he was just nine years old, Alistair was at a social event for families involved in The Army. (His father was the Captain of the Army Catering Corps.) The event gave him the chance to photograph The Duchess of Kent: Young Alistair went straight up to her and simply took her picture. A professional photographer at the time captured this moment and gave Alistair a print of this formative moment. His camera soon became ‘a part of him’, and he made it a point to take pictures of everything that interested him.

Early Career

Alistair started his career as a graduate photographer, assistant and fashion model, he was offered an early role at the biggest publication at the time, People Magazine. His career continued to blossom after a recommendation from a friend to work with Vogue’s online platform: It was here that he started trend reporting from Glastonbury Festival, as the only photographer Vogue allowed to attend the event. There, Alistair shot big names such as Florence And The Machine, Paloma Faith, Amy Winehouse, and Cara Delevingne. The street style trends he reported on for as well as Net-A-Porter and Mr Porter would go on to be translated into collections we’d witness on the catwalk.  

Alistair went on to work with Vogue for eight years, shooting for’s ‘Trend’ section, which was a forward thinking global sensation. At this time he created his signature portrait street style imagery, which is popular to this day. Alistair continued to create portraiture for Elle in addition to Vogue. 


Throughout his career, Alistair has held major annual exhibitions in London. His very first exhibition was private, and held at a bar in Soho. It featured images of fashionistas, and the public loved it so much that every week a print would get stolen. By the final week, only one print was left, which in typically generous form he gifted to the manager. His shows started by photographing people he would meet either through the industry or at fashion shows. Some of his notable exhibits included: 2012 ‘Let Them Sing’, 2015 ‘White Shirts’, 2019 ‘Bourne Beautiful’, 2021 ‘Strong Women’ & ‘English Rogues’ and 2022 ‘Incidentals’. His 2019 ‘Bourne Beautiful’ exhibit was held in collaboration with Eastbourne College to encourage self worth in a world clouded by the harshness of social media; a concept that, years later, society is still grappling with. The project featured members of the college community in a series of black and white photos. The models were encouraged to present their ‘most natural self’, shot in locations they picked so they'd be at their most comfortable. 

During his time working for the British Fashion Council as in-house photographer, he came across an initiative called ‘All Walks Beyond the Catwalk’ in collaboration with I-d Magazine. The initiative promoted diversity within the industry, and led him to meet Daphne Selfe, who became the muse for Alistair’s 2021 ‘Strong Women’ exhibition. Cutting to the present day,  Alistair’s fans await his anticipated 2023 exhibition.

Changing Roles

Alistair started his first blog in 2007, but his first foray into brand ambassadorship took place in 2010 with Mr. Start, who dressed Alistair for five years. Despite this being the pre-Instagram era, the move led to a snowball effect, whereby he went on to represent Casio G-Shock, Hunter, Smythson, La Perla, Manolo Blahnik, Canali, Google Pixel, IWC, Aston Martin, the list goes on…


Alistair has been keeping busy giving masterclasses for Soho House for the past 3 months and getting ready for further exhibitions. 


Please contact:

Simon Gamble

+44 7970 753 251
Insta @29-London


For ALL media enquiries, including interview requests + additional assets, please contact: 

Sophie Wesley:    T +44(0)20 3397 9111            M +44(0)7880 290702      OR

Hannah Kapff:      T +44(0)20 3397 9111             M +44(0)7747 794306        Insta CuriousPR | Tw Curious_PR Fb CuriousPR | LI Curious-PR

Portrait credit Kirk Truman



Incidentals 2’ exhibition within Swaine’s flagship store including the window displays on New Bond Street & Burlington Arcade, London


‘Incidentals’ exhibition sponsored by Hapag Lloyd Cruises at Home Grown Members Club, Marylebone, London


‘Strong Women & English Rogues’ exhibition & dinner at Bingham Riverhouse in Richmond, London


‘Love Thee’ directorial debut film featuring Daphne Selfe with Selfridges Cinema, London


‘Bourne Beautiful’ supported by Eastbourne College, UK


‘English Rogues’ exhibition  at OXO Tower restaurant with Harvey Nichols, London


‘Strong Women’ exhibition sponsored  by Smythson, London & New York City

+ Grace Belgravia members club, London in 2017                  

+ Hotel Cafe Royal, London in 2018

+ Wavemaker agency, London in 2019-2020


‘White Shirts’ exhibition & dinner at Century Club members club, London


‘Across The Pond’ exhibition at Exposure  gallery, Fitzrovia, London


'Let Them Sing' exhibition at Casio G-Shock store in Covent Garden, London


‘On His Knees’ exhibition at Exposure gallery, Fitzrovia, London

‘All Walks Beyond The Catwalk’ live shoot with i-D Magazine at The National Portrait Gallery, London


‘Shot From Above’ exhibition at The Ivy Club, Covent Garden, London


‘Behind The Seams’ exhibition at Tapestry gallery in Soho, London


‘Fashion Film Show’ stills exhibition at Dazed gallery, Old Street, London

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This portfolio website includes the work, usage, copyright and the property of Alistair Guy Photography 2023.

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